Margaret Thatcher Essay Example | Topics and Well Written Essays - 1000 words

Margaret Thatcher - Essay Example Five years later, she strongly supported Keith Joseph in his mission to become Conservative Party leader but unfortunately he couldn't remain in the election. After gaining great experience she became the leader of the Conservative party in 1975. Thatcher entered the contest herself and became leader of the Conservative Party. It was 1979 when Margaret Thatcher became England's first female Prime Minister. (Thatcher, 1993, pp-27) In the Conservative manifesto of 1979, she had written about the feeling of helplessness that a nation which was once called a great nation has fallen behind with time. Thatcher entered ten determined to reverse the national decline of the country, which was characterized by a combination of high unemployment, high inflation and stagnant growth. The political philosophy and the economic policies of Thatcher emphasized on the financial sector, selling off of state owned companies and flexible labor markets. (Thatcher, 1993, pp-32) Because of high unemployment and recession her popularity amongst people decreased, with the help of economic recovery and the success of Falklands War which brought a great support for her and in the election of 1983 she was elected again. During her leadership she been through very hard times for example, Brighton hotel bombing which was the attempt to assassinate her, but she survived. Margaret also took a hard line against all the trade unions. Because of her hard words and tough talking she was also know as the Iron Lady. In 1987 she was again elected for the third term. The same year was not good for her and it proved difficult as the Poll tax plan became unpopular and her views about the European Community were also not shared in the Cabinet. (Thatcher, 1997, pp-17) In the November of 1990 she resigned as the Prime Minister. Her period as Prime minister proved longest after the record of Lord Salisbury and she also had a record of spending continuous longest period after Lord Liverpool. She also became the first lady to lead a political party in the England. Thatcher is also the first of only five women to have the four great offices of a state. She also has a peerage as Baroness Thatcher, in the County of Lincolnshire; this made her eligible to sit in the House of Lords. (Thatcher, 1997, pp-34) Thatcher's economic and political philosophy focused on entrepreneurialism and free market. She tried her best to end what she thought was excessive government interference in the economic policies, and therefore she decided to privatized many nationally owned companies and made a policy of selling public housing to tenants at reduced prices. Thatcher was deeply influenced by monetarist thinking as exposed by Milton Friedman, Thatcher started her economic reforms by focusing on increasing interest rates to try lower inflation. Thatcher also ordered to place limits on the printing of money and she thought that legal restrictions on trade unions should be there, in her battle to handle inflation and settle the disputes among trade union she found it very difficult. UK's economy was not good during the whole 1970s. In pursuit of her anti interventionist views Thatcher introduced the system of cash limits on public spending, and tried to reduce expenditures on social services such as edu cation and housing un till 1988. In the same period

ADVERTISING Essay Example | Topics and Well Written Essays - 500 words

ADVERTISING - Essay Example Failure to come up with a well-planned advertising strategy could cost the company lots of money. Advertising contribute a lot to the economy. Advertising is now a 250+ billion dollar industry. Advertising is a substantial part of the income of mass media. Advertising creates jobs in the economy. Advertising has been the ingredient that has made many firms successful. Disallowing advertising would cause failure of many of those firms. Failure of firms hurts the economy (Taylor). On the contrary, successes of business enterprises have a positive impact on the overall economy thus creating more jobs. Advertising has become the prime source of marketplace information for consumers (Taylor). Many readers are grateful for advertising because it lets the vendor speak directly to the consumer about the product, without the editorial filtering evident in most reviews and resource articles (Hegener). Paid commercial advertising can be viewed as a gesture of faith in the readers ability to weigh the arguments provided and to make an informed decision. Many readers purchase magazines speci fically for the advertising they contain, and travel, hobby, computer and fashion magazines are only a few categories where advertising routinely makes up a large percentage of the overall content (Hegener). However, today’s advertising field is like a jungle, advertising media in any form are being bombarded with huge amount of advertisements. In order for businesses to attract a customers attention to their particular advertisement, the ads need to be eye-catching and perhaps make use of the psychological effects of color (Advertising). One main disadvantages of advertisement is that consumers may tend to be more familiar with a whole brand, as opposed to individual products (Advertising). Moreover, the process of advertising has made the consumer associate values with products that may not have a real connection to them - for instance, Nike has always