The New U.S. Meat Industry essays

The New U.S. Meat Industry papers The new U.S. meat industry of food retailers, meat processors, and homesteads and farms combine into less and bigger organizations are rising. These new monsters like Wal-Mart could drive up food costs for shoppers and drive down animals costs for buyers and drive down domesticated animals costs for makers. Markets have blended or procured different stores, generating a few significant basic food item chains and enormous general product stores and stockroom clubs have showed up on the retail scene. While advertise power is by all accounts uprising open strategy guarantees that all members will profit by the new structure. With this new structure the quantity of meat handling firms has dwindled quickly, boosting the piece of the overall industry held by the industrys biggest players while the quantity of butcher plants have plunged. Food request and innovation are the two powers of the meat industrys change to a progressively smaller structure. Buyers are searching for food that is anything but difficult to get ready while likewise encouraging safe eating, improved nourishment, and more prominent consistency. The U.S. food advertise is famously moderate developing with food spending rising more gradually than customer salaries. Customers are purchasing all the more helpfully arranged food results of reliable quality, regardless of the drowsy development of over all food spending. With expanded utilization from poultry overall revenues in the hamburger and pork preparing ventures fixed. Meat is the single biggest consumption thing in the purchaser basic food item truck, and animals speaks to the single greatest thing on U.S. agribusinesses salary proclamation. The Sherman Antitrust Act, the Clayton Act, and the Federal Trade Commission Act express the countries responsibility to a free market economy where rivalry benefits both buyer and organizations. This new structure ought to mirror these laws and desires that advantage all members. ... <!

Discuss the role of multinationals in the globalisation of innovation Essay - 1

Examine the job of multinationals in the globalization of development - Essay Example Methodologies utilized by MNEs in the globalization of development One procedure utilized by MNEs is remote direct speculation (FDI) where MNEs get existing resources abroad or set up new completely or lion's share claimed ventures abroad. Different modalities of spreading development by MNEs incorporate exchange, authorizing, cross-protecting activities, and global logical and mechanical joint efforts. Exchange includes the trading of modern items, for example, electrical and electronic items, accuracy instruments, fine synthetics and pharmaceuticals (Narula and Zanfei, 2003, P.7). Fares of such items and particularly data and innovation items overall rose from 8% in 1976 to 23% in 2000. The monstrous increment in the portion of world exchange spoke to by innovative work serious divisions flags an expansion in globalization of advancement (Narula and Guimon, 2009, P.5). There has been a consistent development in worldwide protecting patterns described by non-occupant licensing, whic h is patent uses of remote speculators in a nation, and outer licensing, which is patent uses of national financial specialists abroad. ... STPs are progressively regular in the space of biotechnology, new materials and data innovation and oftenly include Triad countries instead of developing economies. Created nations’ firms take up over 90% of STP understandings while the portion of STPs including creating nation firms is in the scope of 5-6%. 70% of all STPs have had in any event one US accomplice since 1960 (UNCTAD, 2005, P.51). The centralization of STPs in exceptionally industrialized nations along with the association of American firms can be credited to the way that industrialized nations are the biggest speculators in R&D (Welfens, 1999, P.342). Because of government guideline, some MNEs are compelled to embrace STPs instead of inward development. Such circumstances incorporate where firms structure R&D partnerships expecting to enter remote markets secured by non-tax hindrances such ecological guideline in the compound enterprises or wellbeing measures in the vehicle business. STPs are basic wher e accomplice organizations share correlative capacities and the joining makes a more prominent level of cooperation between the partner’s separate ways of learning and development. Participation assists firms with staying aware of innovative headways and helps firms in investigating and misusing developing mechanical chances (Chen, 2003, P.397). MNEs participate in significant intra-firm and between firm exchange with industrialized nations, and this contributed practically 90% of all outbound FDI in 2001. The greater part of the organizations occupied with FDI are likewise key players in the age and dispersion of development. Over 30% of the best 100 MNEs are associated with R&D concentrated businesses, for example, electronic and electrical gear,

How to Write a KILLER LinkedIn Headline

How to Write a KILLER LinkedIn Headline How confident are you in your LinkedIn headline? Have you crafted it with keywords and viewer engagement in mind? Many LinkedIn users have not considered either SEO or marketing strategies in their headlines, mistakenly believing that their LinkedIn headline must be the same as their current job title. I frequently see job titles like “Project Manager at ABC Company.” In fact, using your current job title with nothing more will do very little to help you get found on LinkedIn. With 120 characters to play with, you can do so much more! LinkedIn headlines with brief titles such as IT Consultant, Sports Executive, or Sales Professional dont distinguish you from every other person with the same job description in a pool of half a billion LinkedIn users. To stand out in your LinkedIn headline, you must use both keywords and an attention-grabbing statement. Otherwise, you wont appear at the top of LinkedIn search results, and you certainly wont capture your readers attention. How to Identify Keywords for a KILLER LinkedIn Headline Not sure how to choose your top keywords? Here are my top 5 tips for building your LinkedIn SEO: 1. Put yourself in the position of the people who are searching for you. Who is searching for you on LinkedIn? Are they potential clients? Recruiters and hiring managers? Future business partners? Think about what and whom they would be looking for on LinkedIn and identify the phrases they would be searching for. These keywords might include job titles, core competencies, geographical regions, technical skills, soft skills, languages and more. Put the top keywords you identify into your headline. 2. Brainstorm. You know your profession better than anyone, so simply brainstorming commonly used words in your field can reap the perfect keywords. 3. Do comparative research. Another great tactic is looking at the profiles of other people with backgrounds or positions similar to yours. What keywords are showing up in their headlines? You might want to “borrow” them. Do not â€" I repeat do NOT â€" copy someone else’s LinkedIn headline (or any part of their profile) verbatim! 4. Wordle it (for job seekers). If you are a job seeker, you can look at job advertisements for your target position and count keywords by hand that are showing up repeatedly. Or, to save some time and energy, use Wordle.net (Java must be installed, and Safari and Internet Explorer work best). Simply put the copy from a few job listings into Wordle.net/create and generate a word map that shows you what words come up most frequently. Use those keywords! Here’s what I got when I put in some financial analyst job descriptions: And here’s one for a CTO: 5. Featured Skills Endorsements LinkedIn has done a lot of work for you in the Skills section. The items that come up in the drop-down menu in that section are keywords most searched for by recruiters. Scan through the skills that autopopulate there to see what keywords LinkedIn suggests for your profession. Once you have identified your top keywords, use them! Before I knew the power of keywords, my LinkedIn headline read: Founder and Senior Editor, The Essay Expert. Note the lack of keywords in that headline. Now it reads: The new headline has a lot more keywords. When I changed my headline, as well as added more keywords to my Current Job Title, Summary, Skills, and other Job Titles, I went from being almost invisible in searches to coming up first in the search rankings on queries for Executive Resume Writer in my geographic area of Madison, WI. Adding keywords will not only help your SEO within LinkedIn, but it will help you on Google too. Heres a sample Google result: Its incontrovertible. You will get value from including keywords in your LinkedIn headline. So if your  LinkedIn headline consists solely of your job title and company name, go change it now! How to Convey Your Unique Selling Proposition (USP) Once you’ve identified your keywords, craft a headline for your profile that tells us what makes you unique while including as many of those keywords as possible. Here are some examples: Frank Kanu Management / Business Consultant ¦ Speaker ¦ Author ¦ Leading Fortune 500 and Small Business Executives Teams Dave Stachowiak Host/Founder of Coaching for Leaders, a Top 10 iTunes careers podcast • Senior VP, Dale Carnegie of Southern Los Angeles Ole-Kristian Sivertsen Senior Vice President Maritime | Global Eagle (MTN, EMC, GEE) | Market Leader in Mobility, Content Connectivity See the advantage over headlines like Consultant or Senior VP? More explicit headlines give spark and color to your profile as opposed to just listing your job title; and they contain keywords to help you appear at the top of search results. They can also hint at your personality, the results you produce, and some of your soft skills. NOTE: Including proper keywords does not guarantee your profile will appear at the top of searches. There are other factors that go into search rankingsâ€"most notably your number of connections and your level of profile completeness. But without keywords, your profile is guaranteed to remain at the bottom of the pile. MOBILE NOTE: When connections search for you on their phones, your entire LinkedIn headline is not visible, so use your most important keywords in the first 50 characters. What if Ive never held the position I want to be found for? If you are seeking a position as VP of Finance, and you have never held that position before, consider creative ways of including the keywords VP and Finance. For example: VP-Level Finance Executive or Available for VP of Finance Position at Growing Company. Of course you need to make sure not to misrepresent yourself, so you might need to say Poised for… or something similar. Note that if you have performed the functions to match a job title, you can put the job title in your headline. I say if youve done the job, you can claim the job title! Should I include a tagline? There is evidence that you will have a higher conversion rate if you include a tagline or unique selling proposition (USP) in addition to straight keywords in your headline. Best strategy: Use keywords to increase the frequency with which you are found in searches; include a tagline or USP to generate interest so people click to read more. In conclusion… More keywords in your LinkedIn headline means you will rank higher in searchesâ€"more people will find you. And with an effective tagline, people will be sufficiently intrigued to read more. An increase in page views means more potential business activity or job search activity for you. Keywords are your key to success. This article was adapted from my book, How to Write a KILLER LinkedIn Profile And 18 Mistakes to Avoid. For more on how to add your new headline, what pitfalls to avoid, and secret tips for putting more than 120 characters into your headline, get the book today!

How Do Alleles Determine Traits in Genetics

An allele is an alternative form of a gene (one member of a pair) that is located at a specific position on a specific chromosome. These DNA codings determine distinct traits that can be passed on from parents to offspring through sexual reproduction. The process by which alleles are transmitted was discovered by scientist and abbot Gregor Mendel (1822–1884) and formulated in what is known as Mendels law of segregation. Dominant and Recessive Alleles Diploid organisms typically have two alleles for a trait. When allele pairs are the same, they are homozygous. When the alleles of a pair are heterozygous, the phenotype of one trait may be dominant and the other recessive. The dominant allele is expressed and the recessive allele is masked. This is known as  complete genetic dominance. In heterozygous relationships where neither allele is dominant but both are completely expressed, the alleles are considered to be co-dominant. Co-dominance is exemplified in AB blood type inheritance. When one allele is not completely dominant over the other, the alleles are said to express incomplete dominance. Incomplete dominance is exhibited in pink flower color inheritance from red and white tulips. Multiple Alleles While most genes exist in two allele forms, some have multiple alleles for a trait. A common example of this in humans is ABO blood type. Human blood type is determined by the presence or absence of certain identifiers, called antigens, on the surface of red blood cells. Individuals with blood type A have A antigens on blood cell surfaces, those with type B have B antigens, and those with type O have no antigens. ABO blood types exist as three alleles, which are represented as (IA, IB, IO). These multiple alleles are passed from parent to offspring such that one allele is inherited from each parent. There are four phenotypes (A, B, AB, or O) and six possible genotypes for human ABO blood groups. Blood Groups Genotype A (IA,IA) or (IA,IO) B (IB,IB) or (IB,IO) AB (IA,IB) O (IO,IO) The alleles IA and IB are dominant to the recessive IO allele. In blood type AB, the IA and IB alleles are co-dominant as both phenotypes are expressed. The O blood type is homozygous recessive containing two IO alleles. Polygenic Traits Polygenic traits are traits that are determined by more than one gene. This type of inheritance pattern involves many possible phenotypes that are determined by interactions among several alleles. Hair color, skin color, eye color, height, and weight are all examples of polygenic traits.The genes contributing to these types of traits have equal influence and the alleles for these genes are found on different chromosomes. A number of different genotypes arise from polygenic traits consisting of various combinations of dominant and recessive alleles. Individuals inheriting only dominant alleles will have an extreme expression of the dominant phenotype; individuals inheriting no dominant alleles will have an extreme expression of the recessive phenotype; individuals inheriting different combinations of dominant and recessive alleles will exhibit varying degrees of the intermediate phenotype.

Is it Good to Wear School Uniforms - 673 Words

School uniform has been a controversial issue in the United States. A lot of researchers have debated for centuries on whether or not wearing a school uniform is good. In the United States, most public schools do not require students to wear uniforms. However, students are required to wear uniform in private schools. While in most of the countries, either in a public or private school, required to wear uniforms. They even have summer and winter uniforms according to the weather. Most of the people think that wearing uniforms can help student decrease the rate of gang activity, and behave well in school. However, some of the parents think that wearing the uniform do not have their children’s individual rights. Some of the students think it suffocated to wear the uniform. The downsides are the expenses of buying uniforms for poor people, and violating freedom of expression. Although school uniforms are abrogating students’ rights of expression, school uniform can help imp rove behavior, reduce violence, substance abuse and peer pressure. The use of school uniform is focused on the private school in the United States. Uniforms were made mandatory for â€Å"all students in the belief that they would create an environment conducive to learning and produce an atmosphere of pride, academic achievement, loyalty, unity, and equality among the student population† (Chittom and Ginsburg). In contrast, public school did not require to wear uniforms and open to all students. Parents think itShow MoreRelatedEssay On School Uniforms1388 Words   |  6 Pagesfor Success Many schools have decided that having school uniforms is the best for their students. Other schools don’t want to limit the student’s freedom of speech. Schools can’t decide which is the best - have uniforms or not. School uniforms should be mandatory for all students considering the cost, right to freedom and academic success. One reason why school uniforms should be mandatory is the cost. It is more economical for people because it will be cheaper to buy uniforms rather than to haveRead MoreThe Importance Of School Uniforms In Schools1693 Words   |  7 Pagesprivate and public schools around America have a uniform policy. The idea of bringing uniforms to schools is an issue that has been discussed and argued about for many years. There are very few students who believe that uniforms should be required, and other students just dislike the colors that come with them. Although uniforms have been known to make students look decent, there are many negative side effects that come with them. Some people think that a student wearing a uniform looks well and respectableRead MoreCompulsory School Uniform1094 Words   |  5 PagesThere should be compulsory school uniform. School uniforms should be compulsory for all students at all grade levels. There are many reasons, which justify this, including bullying, uniform makes it a lot easier to identify what school the child goes too and uniform is a lot cheaper then but new clothes all the time. If all students at a particular school didnt wear school uniforms, there would be bullying between the financially advantaged people and the disadvantaged people. The wealthier peopleRead MoreStudents Should Be Required to Wear Uniforms801 Words   |  4 PagesStudents Should Be Required To Wear Uniforms Dress code has always been a problem in schools because students often times don’t adhere to the rules on what they can and cannot wear to school. While clothing is a minor issue when it comes to education; wearing uniforms does seem to improve an educational environment. Are school uniforms good or bad? There are many reasons why students should be required to wear uniforms. Students should be required to wear uniforms because it creates an organizedRead MorePersuasive Essay About School Uniforms993 Words   |  4 Pagesthought of school uniforms seems like an old-fashioned thing for many of us. Unless a student goes to a private school, it is usually not a topic brought within families. Yet throughout different countries, having school uniforms is normal. Students in schools that are required to have school uniforms usually do well academically and seem content in wearing the same outfit every day for school. In recent times, debates have grown stronger with in schools and parents over whether or not school uniformsRead MorePros And Cons Of School Uniforms1158 Words   |  5 PagesSchool Uniforms: Are Boomers and Stickers Affecting the Way People See Them? People say that school uniforms are a good thing. They prevent bullying, they are easier for parents to dress younger students, and they help students focus on studying, not what they are wearing. Are school administrators or boomers of the American school systems causing students to become Wendys Berrys version of stickers? Having students wear school uniforms have several pros and cons to them, including the costRead MoreThe Importance Of School Uniforms955 Words   |  4 PagesFollowing a school dress code can cause an uncomfortable feeling , can be difficult for families and can decrease individual confidence. Would you like to wear a uniform that your school picked out for you every day and never get to be yourself? Uniforms in education should not be required in the United States unless they want to wear them. Barbara Cruz it might be a solution to help reduce bullying in and out of school (18). Uniforms don’t help students perform better in the classroom, and theyRead MoreArgumentation, School Uniform1100 Words   |  5 Pagesgreatly depends on what the situation we are in. For instance, we put on evening suits when we present ourselves at a party of celebrities; on the field, we put on sports wear. Therefore, in elementary and secondary school, I suggest students should put on school uniform to give a consciousness to students that people should wear proper clothes in certain place in order to respect others. As Gilchrish said, clothing is a way to show others that you have respect and consideration for the situationRead MorePros And Cons Of School Uniform Essay834 Words   |  4 PagesAre School Uniforms a Good or Bad Idea? School uniforms has been the cause of debate for many years now. Most students like to wear school uniforms because they believe uniforms make schools (â€Å"safer for students†) and create â€Å"level playing fields† where every student has equal opportunity to succeed and they all apply the same set of rules. However, students and even most parents don’t agree with the enforcement with school uniforms; stating that uniforms take away the right of (â€Å"self-expression†)Read MoreShould School Uniforms be Mandatory? Essay1090 Words   |  5 Pagesopinion of whether schools should require students to wear uniforms. Some schools go through the same argument annually of whether to enforce school uniforms the following school year. A number of people argue that uniforms take away from the students’ individuality, while other people concur that uniforms generate unity within the school. Even though many people disagree with school uniforms, countless reasons are evident that uniforms should be mandatory. School uniforms provide schools with many positive

Chevrolet Europe Free Essays

Che General Motor Corporate Chevrolet Europe marketing plan 1. Company Description General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 204,000 people in every major region of the world and does business in some 140 countries. We will write a custom essay sample on Chevrolet Europe or any similar topic only for you Order Now GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling.GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. 2. CASE SITUATION AND GOALS This section covers two aspects of corporate strategy that influence the marketing plan: the company’s mission, and the company’s goals. Mission:As General Motors’ corporate strategy to market GM Daewoo vehicles under the Chevrolet brand in Asia (except South Korea), South American, and North American in 2003, the Project Midas team was assigned responsibility for marketing the brand conversion from GM Daewoo to Chevrolet in the European passenger car market. Patricia Messar, the director for brand and marketing at Chevrolet Europe, assembled the Project Midas group and first take respond to the Chevrolet brand positioning. Goals: * Nonfinancial goalsTo launch Chevrolet brand in Europe, we have to be accomplished with the existing GM Daewoo policy and capital, which include the production line, carry-over names for individual product models, and the same dealers and operating policies and practices. In this Chevrolet positioning, firs t we need to resonate with European car buyers. Secord, as corporate global marketing strategy, we need to complement General Motors’ multi-brand portfolio in Europe and third, we need to be consistent with the global perception of the Chevrolet brand. * Financial goalsThe financial goals are simple for Chevrolet. First, we need to achieve 1% for the Chevrolet brand in the European market in 2005. Second, we have a 75 million euro media budget. 3. Marketing Analysis and Situation A. The size, scope and share of the market Europe is the largest passenger car producer in the world Main market: Total new passenger car registrations in Europe in 2003 were 4. 4% lower than 2000. The 2003 the total European passenger car market size was 15,520,755 units. Industry analysts in Europe were forecasting a 1-2% annual increase in new car registrations for 2004 and 2005.So we can assume the market size will at least increase to 15,675,962. 55 units. Fig 1. 1 Manufacturers and Brand Market Shares in Europe: 1999-2003 2001 and 2002, in these two years, because of the economic situation, automobile industry facing a very strong impact and keep declining. However, in chart 1. 1, we can see that two kinds of car manufacturing company have a distinctly increase market share in 2001 and 2002. These two kinds of car companies are French-based company- Peugeot Group and Renault, and Japanese Manufacturers.In the long run, the European passenger car buyers believe that French-based company’s brands stand for innovation and comfort. While their competition of Japanese’s brands of automobiles stand for cost-effectiveness, and dependability. So we can get a hint that consumer tend to purchase a car with more innovations, comfort and cost-effectiveness. Competitor: Our exit-target customer group for Daewoo brand is the traditional blue collar segment includes skilled blue-collar workers who are flexible in their brand selection and willing to spend money on cars. In this area, our ain competitors are Ford, Fiat, Peugeot, Renault, and Volkswagen’s Skoda. Fig: Brand market share (%) Ford: Ford’s market share keeps dropping from 8. 9-8. 6%. According to European car buyer perceptions of cars, American cars are too big, huge, large shape, less appealing design, and big engines have less attraction in the European market. Peugeot, Renault, Volkswagen: Through many years operating in Europe, these three manufacturers have a very good reputation and loyalty from consumer groups. The middle class group market is highly competitive and has very little price range.Potential market analysis: According to market statistical data of General Motor Europe Market share by country and Brand 2001-2003, we have two main conclusions: A. Our best areas of sales are from less economically developed countries. The top five countries in sales of our brand Daewoo are Southeast Europe2. 77%, Greece 2. 4%, Netherlands 1. 76%, Spain 1. 63, Italy 1. 5%, and Czech/Slovak Rep 1. 41%. From this data, we can find that the countries with the best sales of Daewoo’s brand are less economically developed in Europe.The GM Daewoo brand unit sales increased to 132,200 units in 2003, which were the most sales in southeastern European countries. This also indicates that most of the Daewoo brand customers belong to lower middle class. B. Highly developed and strong brand dependency areas. In 2003, according to Daewoo brand market share data, Daewoo brand has the lowest market share in these five countries: France 0. 22%, Norway 0. 33%, Sweden 0. 35%, Germany 0. 39%, and Austria 0. 4%. * Daewoo is not suit for a high quality of life area for like France, Norway, and Sweden. Germany consumers have a strong brand dependency. 4. Consumer behavior analysis: A. Who is our consumer for the Daewoo brand? The consumer for our Daewoo brand is the lower middle class. Those customers have an acceptable income, and also spend money on cars. The core customers of GM Daewoo were loyal to the brand, and tended to be traditional in their value orientation. B. What is the image of GM Daewoo in our customer’s mind? Since the launch of the Daewoo Matiz in 1998, most of our customers think Daewoo is reliable, a very good value for what you spend, and most of all beautiful. But Daewoo was also a symbol of cheap imported products. C. What kind of cars are our customers are expecting? GM Daewoo customers wanted a cost-effective, but expressive means of transportation. As such they wanted something practical, but distinctive from a car. A car is not a status for them. 5. Media advertising analysis: The most heavily advertised consumer products in Europe are passenger car. One of the reasons why the Peugeot group is able to keep increasing their market share in the previous two years is their large advertising budget.In 2002, Peugeot spend 859 million dollars in advertising and gained 15. 45% share of voice (not sure what you mean). In 2003, Peugeot spend 791 million dollars in advertising and gained a 14. 11% share of voice. With these large advertising expenditures, Peugeot market share increased 3% in the past four years. Share of voice represents the media spending of a particular brand or company when compared to others in a product category or industry. The percent of share of voice is directly related to the advertising expenditure. See Fig 1. 3 Fig 1. 3 (money in millions, US dollar)Through this chart, we can distinctly find a linear relation. The media budget for Midas project group is 75 million euro ($84. 75 million). We can optimistically expect a 1. 52% share of voice in 2005 6. SWOT analysis Internal factor: GM Chevrolet Strengths: * Good design/distinctive. * Great value for the money/Good equipment at a low price * Various product ranges. * Offer diesel-powered engine models in each car segment. * Improve workmanship(compare to Daewoo) * Comfortable design style GM Chevrolet weakness: * Hard to repair * Poor dealership European passenger car buyer perceptions of American cars * Relatively poor workmanship (Daewoo’s product line)* No diesel engines(Daewoo’s product line) * The lack of any significant marketing or product development initiatives. * Lack of brand advertising * Low product awareness GM Chevrolet opportunities: * Japanese brands trading up-leaving room on the lower price end of the market * The GM umbrella * Market share available in lower middle class level * A clean slate upon which to position the Chevrolet brand * Loyal Daewoo customer resource GM Chevrolet threats: Erosion of value for the mone y * Transition from Daewoo to Chevrolet creating confusion and poor satisfaction among current customer base Positioning analysis: GM has three different brands of cars in the European passage car market. Those brands cover different levels of income, classes, and combine a strongly competitive strength 1) Saab was positioned as a brand that offers modern independent-minded customers an alternative premium embodied in cars that are progressive, sporty, and surprisingly practical. 2)Opel/ Vauxhall focus on the middle class with a traditional value orientation )Daewoo, which we are going to replace, is targeting the lower middle class. To avoid conflict with the other two GM brands. We need to enhance our market position in the lower middle class and use the new brand awareness advantage to develop a new customer group. Targeting customer level: Chevrolet’s brand targets different customers and should be different with Saab and Opel/ Vauxhall. The brand should also pay close attention to those areas open to foreign brands. Moreover, based on the lower middle customer need, develop different styles for different customer value chains. ) Lower middle class (Daewoo customer) In this level, we have a certain number of customers from Daewoo and we keep a certain market share. If we use an appropriate adverting strategy, we can keep those customer resources and develop our potential customer. 2) Lower middle class tend to post materialism Younger or middle-age people who are educated have a lower income or live with their family. They do not have too much money that they can spend on car, but they tend to purchase a car which is practical and also can present individual character. 3) Middle class tend to post materialismIn this level, conventional modern mainstream is targeting potential customer groups. This segment consists of younger, middle class car owners who are mostly well educated with above-average incomes, and bridges the modern and postmodern value orientation. They tend to spend more money on cars and are open to considering new or â€Å"other brands†. Other brands, which include American brands such as Chevrolet, have an opportunity in this level. We can also use our advantage in price to gradually enter this level. * Uniform car preferences across national boundaries:Action plan: Chevrolet replaces Daewoo in Europe market Advantage: * A clean brand image to create * Do not have the brand image of bankruptcy. * Not related with all Korean brands depreciation * Valuable customer information and channel which gain from Daewoo * Join the GM Europe brand strategy Disadvantage: * Transition to GM creating confusion and poor satisfaction record among current customer base * Risk of losing core customers * Lack of brand awareness 1) Interior factors to improve: Based on exiting Daewoo product line, improve workmanship, product line.Enhance car reliable. Style design more focus on European buyer’s need. E. g. reduce fuel consumption, and small or compact car style. Develop and perfect dealership, establish a health distribution channel. Retraining dealer staff, enhance service and introduce the different between Daewoo and Chevrolet. 2) Develop different style car for our target customer : One very important weakness of Daewoo is limited product range. Based on the Daewoo exiting model, improve style, design, and develop more style to meet our potential customers’ needs. For tradition lower middle class: ( Daewoo customer group) First, design a car similar to the most popular Daewoo Martiz style.This allows the Daewoo core customers to realize that the new Chevrolet brand is still keeping the smart, beautiful style that was seen in the Daewoo Martiz. Make little different and add some innovation. Second, the lower middle class style of this car should focus more on cost-effectiveness, comfort, and offer diesel-power and gasoline-power. Third, advertising strategy should focus on our improved workmanship, and that we are still a GM corporate product. For lower and middle class tend to post materialism: In this level requirement, we offer two different sized car styles: This level requirement of car first is comfort and has enough interior space for family. Second, the outlook of the car should enhance the personal character which is post materialism, offer diesel-power as well as gasoline-power, and also offer a small compact version as well. This would allow for two different sizes of cars for different ages of consumers- younger and middle-age * For middle class tend to post materialismThis is a very important potential market customer group. Conventional modern mainstream customer, they are younger, middle middle customer, and variable brand selection include American brand. We can focus on the style need of this level of customers. A challenger style which is breaking through is possible for post material value orientation, but has a cost-effectiveness, and decent quality design. Advertising strategy: 1) For Daewoo customer: Focus advertising areas: less economically developed countries.Customer trait: blue-collar worker, lower middle class, lower income, brand loyalty. Advertising ways: For those lower income or blue-collar workers, we can put our advertising on those normal TV show, beside that, we have a advantage of customer information which from Daewoo. So, we can directly send a try-driving invitation which can let they feel the different and better quality compare to Daewoo. Television, try-driving invitation directly mail, broadcast, national try-driving action in local dealer store. Advertising title: â€Å"time to upgrade! †, â€Å"you try, you know difference! †. Notices to Daewoo customer group that Daewoo now upgrade to Chevrolet. Focus on telling customer that the essential Daewoo parts still remain and we upgrade its quality. This is the car which is more practical and cost-effective. 2) For new marketing customer: Focus advertising areas: Europe but focus on middle economically developed countries. Customer trait: middle class, middle income, post materialism, younger, personal expression. Advertising ways:Because our targeting customers are tend to different with tradition middle class. They are younger, and sensitive to fashion. Television, internal web advertising, professional magazines and papers, and national try-driving action in local dealer store. Advertising title: â€Å"express yourself! †, â€Å"individual desire †, â€Å"change! †. How to cite Chevrolet Europe, Papers

The Pursuit of Perfection Essay Example

The Pursuit of Perfection Essay The Pursuit of Perfection: the Reintroduction of Ancient Roman Principles to Architecture by Renaissance Architects Leon Battista Alberti and Fillipo Brunelleschi Dustan Byler Professor Rachel Mundie Art History II October 31, 2011 Fillipo Brunelleschi and Leon Battista Alberti were two of the most important and famous 15th century architects in Italy. The facade of the Basilica San’Andrea (Figure 1) by Alberti and the Florence Cathedral Dome (Figure 2) by Brunelleschi are their respective crowning achievements. A sense of mathematical proportion; drawn from researching ancient Greek and Roman buildings and ruins1, contrasts their work with the current but fading Gothic style of architecture that was in mode at the turn of the century. The amount of influence on Renaissance architecture the two architects wielded is quite impressive. Brunelleschi was a pioneer in many aspects; and Alberti, his apprentice, followed in his footsteps. Both of them were well aware of the timelessness of Roman architectural principles and used them to great effect while also improving them. Both of the architects also studied painting and it showed in their work. Brunelleschi was one of the first artists to paint in vanishing linear perspective. This style of painting makes a two dimensional image appear to be three dimensional. 2 His paintings inspired many of his contemporaries, including Lorenzo Ghiberti, and Alberti. None of his paintings or perspective drawings survives today. Alberti was a very well rounded individual. He wrote books on architecture and painting and studied sculpture. We will write a custom essay sample on The Pursuit of Perfection specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Pursuit of Perfection specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Pursuit of Perfection specifically for you FOR ONLY $16.38 $13.9/page Hire Writer De re aedificatoria, his treatise on architecture, was the eminent reference book for architects for many years. His careful study of these arts, his knowledge of the ancient Roman principles of architecture and the tutelage of Brunelleschi gave him the knowledge to put it all together and add his own touch to Basilica San’Andrea (Figure 1). The interior of Basilica San’Andrea (Figure 3), while very impressive architecturally, effects a different reaction than the dizzying heights and ornate decorations of a gothic structure. The design is supremely balanced; using proportions identical to ancient Etruscan temples. 3 The simple proportions of the repetitious squares simplify the interior without detracting from it, allowing the arches and other shapes to shine through. When Brunelleschi was first approached to build the Florence Cathedral Dome (Figure 2), he had to compete with several other architects. His design that he proposed was inspired by the Roman use of concrete in the dome of the Pantheon (Figure 4). No one thought it could be replicated and the task of building a self-supporting dome of such a span was thought impossible. Because the town council of Florence had expressly forbid the use of buttresses he had to come up with a solution that was completely new. He opted to use a style of bricklaying called opus spicatum (Figure 5), a pattern used by the Romans in antiquity. The design allowed forces to be distributed horizontally, a trait bad for building walls but perfect for his application. The dome had a double shell of masonry to support the enormous structural weight necessary to cover the span. The eight ribs on the exterior of the dome solved the problem of not being able to use buttresses. The revolutionary concept had never been conceived before and was viewed with suspicion until the very last brick was laid. It is still the largest masonry dome in existence. The facade of the Basilica San’Andrea (Figure 1) is a prime example of the development of the principles pioneered by Brunelleschi. The facade uses several elements of classic roman style not seen since antiquity. â€Å"S. Andrea marks a decisive turn from the ‘vernacular’ to the ‘Latin’. This does not mean that Alberti merely imitated some classical model, but that he reinterpreted the classical past in light of contemporary needs. 4 The facade is a direct reinterpretation of either the ancient Roman Arch of Titus (Figure 6) or the Arch of Trajan (Figure 7). In addition three distinctive elements Alberti uses in his neoclassical facade: a pediment, columns of the colossal order, and an additional arch. The pediment is a revision the pediment of the Pantheon (Figure 4). The colossal order was a blending of the Ionic, Doric, and Corinthian orders of Roman columns on a grandiose scale. The additional arch is on top of the facade and recessed and neatly solves the problem of the transition from the high vaulted ceiling inside the hurch. In addition, the interior ceiling of the interior is painted to look like it is coffered like the ceiling of the main arch. There is a close relationship between the interior and exterior of the building, which results in the interior being seen as an extension of the triumphal arch motif. 5 None of this architecture would have been possible without the inspiration of the ancient Romans. The Florence Cathedral Dome (Figure 2), never would have happened if Brunelleschi had not been able to use knowledge he acquired while studying the geometry of the Pantheon. The design of the Basilica San’Andrea (Figure 1) is also inherently dependent on ancient Roman principles. The ability of these men to look to the past for inspiration and utilize it advanced their field considerably and both of them left a very distinct stamp on history. Bibliography Millon Henry A. , Lampugnami, Vittorio Magnago, The Renaissance from Brunelleschi to Michelangelo, Milan: RCS Libri amp; Grandi Opere S. p. A, 1994 Filippo Brunelleschi. Columbia Electronic Encyclopedia, 6th Edition, 2011 Hartoonian, Gevork, â€Å"The limelight of the House-Machine†, Journal of Architecture 6. , 2001 Borsi, Franco, Leon Battista Alberti, N. Y. , Harper amp; Row, 1977 Eck, Caroline Van,Enduring principles of architecture in Albertis On the Art of Building: how did Alberti set out to formulate them?.   Journal of Architecture  4, no. 2 (Summer 1999 1999): 119-127 1. Leon Battista Alberti, Basilica Sant’ Andrea, 1462, Mantua, Italy 2. Fillipo Brunelleschi, Florence Cathedral Dome, 1436, Florence, Italy 3. Leon Battista Alberti, Basilica Sant’ Andrea, 1462, Mantua, Italy 4. Emperor Hadrian, Pantheon, 126, Rome, Italy 5. Herringbone Brick 6. Domitian, Arch of Titus,82, Rome, Italy 7. Apollodorus, Arch of Trajan, Ancona, Italy

How Teachers Can Ease Students First Day Jitters

How Teachers Can Ease Students' First Day Jitters As elementary school teachers, we can sometimes find ourselves easing our young students through times of transition. For some children, the first day of school brings anxiety and an intense desire to cling to parents. This is known as First Day Jitters, and its a natural occurrence that we may even have experienced ourselves when we were children. Beyond whole class Ice Breaker activities, its important to be aware of the following simple strategies that teachers can employ to help young students feel comfortable in their new classrooms and ready to learn in school all year long. Introduce a Buddy Sometimes one friendly face is all it takes to help a child transition from tears to smiles. Find a more outgoing, confident student to introduce to the nervous child as a buddy who will help him or her learn about the new surroundings and routines. Partnering up with a peer is a practical shortcut to helping a child feel more at home in a new classroom. The buddies should stay connected during recess and lunch for at least the first week of school. After that, make sure the student is meeting lots of new people and making several new friends at school. Give the Child Responsibility Help the anxious child feel useful and part of the group by giving him or her a simple responsibility to help you out. It could be something as simple as erasing the whiteboard or counting out colored construction paper. Children often crave acceptance and attention from their new teacher; so by showing them you rely on them for a certain task, you are instilling confidence and purpose during a critical time. Plus, staying busy will help the child focus on something concrete outside of his or her own feelings at that moment. Share Your Own Story Nervous students can make themselves feel even worse by imagining that they are the only ones who feel so worried about the first day of school. Consider sharing your own first day of school story with the child in order to reassure him or her that such feelings are common, natural, and surmountable. Personal stories make teachers appear more human and approachable to children. Make sure you mention specific strategies you used to overcome your feelings of anxiety and suggest the child try the same techniques. Give a Classroom Tour Help the child feel more comfortable in his or her new surroundings by offering a short guided tour of the classroom. Sometimes, just seeing his or her desk can go a long way toward easing uncertainty. Focus on all of the fun activities that will happen around the classroom that day and all year long. If possible, ask the childs advice for a certain detail, such as where best to place a potted plant or what color construction paper to use on a display. Helping the child feel connected to the classroom will help him or she visualizes life in the new space. Set Expectations with Parents Often, parents exacerbate nervous children by hovering, fretting, and refusing to leave the classroom. Children pick up on parental ambivalence and perhaps will be just fine once theyre left on their own with their classmates. Dont indulge these helicopter parents and allow them to stay past the school bell. Politely (but firmly) tell the parents as a group, Ok, parents. Were going to get our school day started now. See you at 2:15 for pickup! Thank you! You are the leader of your classroom and its best to take the lead, setting healthy boundaries and productive routines that will last all year long. Address the Whole Class Once the school day gets started, address the whole class about how were all feeling jittery today. Assure the students that these feelings are normal and will fade with time. Say something along the lines of, Im nervous, too, and Im the teacher! I get nervous every year on the first day! By addressing the whole class as a group, the anxious student wont feel singled out. Read a Book About First Day Jitters: Find a childrens book that covers the topic of first-day anxiety. A popular one is called First Day Jitters. Or, consider Mr. Ouchys First Day which is about a teacher with a bad case of back to school nerves. Literature provides insight and comfort for a wide variety of situations, and first-day jitters are no exception. So work it to your advantage by using the book as a springboard for discussing the issue and how to deal with it effectively Compliment the Student At the end of the first day, reinforce positive behavior by telling the student that you noticed how well he or she did that day. Be specific and sincere, but not overly indulgent. Try something like, I noticed how you played with the other kids at recess today. Im so proud of you! Tomorrows going to be great! You might also try complimenting the student in front of his or her parents at pickup time. Be careful not to give this special attention for a long while; after the first week or so of school, its important for the child to start feeling confident on his or her own, not dependent upon teacher praise.

The U.S. Occupation of Haiti From 1915-1934

The U.S. Occupation of Haiti From 1915-1934 Responding to near-anarchy in the Republic of Haiti, the United States occupied the nation from 1915 to 1934. During this time, they installed puppet governments, ran the economy, military and police, and for all intents and purposes were in absolute control of the country. Although this rule was relatively benign, it was unpopular with both the Haitians and the citizens of the United States and American troops and personnel were withdrawn in 1934. Haiti’s Troubled Background Since gaining independence from France in a bloody rebellion in 1804, Haiti had gone through a succession of dictators. By the early twentieth century, the population was uneducated, poor and hungry. The only cash crop was coffee, grown on some sparse bushes in the mountains. In 1908, the country totally broke down. Regional warlords and militias known as cacos fought in the streets. Between 1908 and 1915 no less than seven men seized the presidency and most of them met some sort of gruesome end: one was hacked to pieces in the street, another killed by a bomb and yet another was probably poisoned. The United States and the Caribbean Meanwhile, the United States was expanding its sphere of influence in the Caribbean. In 1898, it had won Cuba and Puerto Rico from Spain in the Spanish-American War: Cuba was granted freedom but Puerto Rico was not. The Panama Canal  opened in 1914: the United States had invested heavily in building it and had even gone to great pains to separate Panama from Colombia in order to be able to administer it. The strategic value of the canal, both economically and militarily, was enormous. In 1914, the United States had also been meddling in the Dominican Republic, which shares the island of Hispaniola with Haiti. Haiti in 1915 Europe was at war and Germany was faring well. President Woodrow Wilson feared that Germany might invade Haiti in order to establish a military base there: a base that would be very close to the precious Canal. He had a right to worry: there were many German settlers in Haiti who had financed the rampaging ​cacos with loans that would never be repaid and they were begging Germany to invade and restore order. In February of 1915, pro-US strongman Jean Vilbrun Guillaume Sam seized power and for a while, it seemed that he would be able to look after US military and economic interests. The US Seizes Control In July of 1915, however, Sam ordered a massacre of 167 political prisoners and he was himself lynched by an angry mob that broke into the French Embassy to get at him. Fearing that anti-US caco leader Rosalvo Bobo might take over, Wilson ordered an invasion. The invasion came as no surprise: American warships had been in Haitian waters for most of 1914 and 1915 and American Admiral William B. Caperton had been keeping a close eye on events. The marines that stormed the shores of Haiti were met with relief rather than resistance and an interim government was soon set up. Haiti Under US Control Americans were put in charge of public works, agriculture, health, customs and the police. General Philippe Sudre Dartiguenave was made president in spite of popular support for Bobo. A new Constitution, prepared in the United States, was pushed through a reluctant Congress: according to a debated report, the author of the document was none other than a young Assistant Secretary of the Navy named Franklin Delano Roosevelt. The most interesting inclusion in the constitution was the right of whites to own land, which had not been permitted since the days of French colonial rule. Unhappy Haiti Although the violence had ceased and order had been restored, most Haitians did not approve of the occupation. They wanted Bobo as president, resented the Americans’ high-handed attitude towards the reforms and were indignant about a Constitution that was not written by Haitians. The Americans managed to irk every social class in Haiti: the poor were forced to work building roads, the patriotic middle class resented the foreigners and the elite upper class was mad that the Americans did away with the corruption in government spending that had previously made them rich. The Americans Depart Meanwhile, back in the United States, the Great Depression hit and citizens began wondering why the government was spending so much money to occupy an unhappy Haiti. In 1930, President Hoover sent a delegation to meet with President Louis Borno (who had succeeded Sudre Dartiguenave in 1922). It was decided to hold new elections and begin the process of withdrawing American forces and administrators. Stà ©nio Vincent was elected president and the removal of the Americans began. The last of the American Marines left in 1934. A small American delegation remained in Haiti until 1941 to defend American economic interests. Legacy of the American Occupation For a while, the order established by the Americans lasted in Haiti. The capable Vincent remained in power until 1941, when he resigned and left Elie Lescot in power. By 1946 Lescot was overthrown. This marked the return to chaos for Haiti until 1957 when they tyrannical Franà §ois Duvalier took over, beginning a decades-long reign of terror. Although the Haitians resented their presence, the Americans accomplished quite a bit in Haiti during their 19-year occupation, including many new schools, roads, lighthouses, piers, irrigation and agricultural projects and more. The Americans also trained the Garde DHaiti, a national police force that became an important political force once the Americans left. (Source: Herring, Hubert. A History of Latin America From the Beginnings to the Present.New York: Alfred A. Knopf, 1962.)

Margaret Thatcher Essay Example | Topics and Well Written Essays - 1000 words

Margaret Thatcher - Essay Example Five years later, she strongly supported Keith Joseph in his mission to become Conservative Party leader but unfortunately he couldn't remain in the election. After gaining great experience she became the leader of the Conservative party in 1975. Thatcher entered the contest herself and became leader of the Conservative Party. It was 1979 when Margaret Thatcher became England's first female Prime Minister. (Thatcher, 1993, pp-27) In the Conservative manifesto of 1979, she had written about the feeling of helplessness that a nation which was once called a great nation has fallen behind with time. Thatcher entered ten determined to reverse the national decline of the country, which was characterized by a combination of high unemployment, high inflation and stagnant growth. The political philosophy and the economic policies of Thatcher emphasized on the financial sector, selling off of state owned companies and flexible labor markets. (Thatcher, 1993, pp-32) Because of high unemployment and recession her popularity amongst people decreased, with the help of economic recovery and the success of Falklands War which brought a great support for her and in the election of 1983 she was elected again. During her leadership she been through very hard times for example, Brighton hotel bombing which was the attempt to assassinate her, but she survived. Margaret also took a hard line against all the trade unions. Because of her hard words and tough talking she was also know as the Iron Lady. In 1987 she was again elected for the third term. The same year was not good for her and it proved difficult as the Poll tax plan became unpopular and her views about the European Community were also not shared in the Cabinet. (Thatcher, 1997, pp-17) In the November of 1990 she resigned as the Prime Minister. Her period as Prime minister proved longest after the record of Lord Salisbury and she also had a record of spending continuous longest period after Lord Liverpool. She also became the first lady to lead a political party in the England. Thatcher is also the first of only five women to have the four great offices of a state. She also has a peerage as Baroness Thatcher, in the County of Lincolnshire; this made her eligible to sit in the House of Lords. (Thatcher, 1997, pp-34) Thatcher's economic and political philosophy focused on entrepreneurialism and free market. She tried her best to end what she thought was excessive government interference in the economic policies, and therefore she decided to privatized many nationally owned companies and made a policy of selling public housing to tenants at reduced prices. Thatcher was deeply influenced by monetarist thinking as exposed by Milton Friedman, Thatcher started her economic reforms by focusing on increasing interest rates to try lower inflation. Thatcher also ordered to place limits on the printing of money and she thought that legal restrictions on trade unions should be there, in her battle to handle inflation and settle the disputes among trade union she found it very difficult. UK's economy was not good during the whole 1970s. In pursuit of her anti interventionist views Thatcher introduced the system of cash limits on public spending, and tried to reduce expenditures on social services such as edu cation and housing un till 1988. In the same period

ADVERTISING Essay Example | Topics and Well Written Essays - 500 words

ADVERTISING - Essay Example Failure to come up with a well-planned advertising strategy could cost the company lots of money. Advertising contribute a lot to the economy. Advertising is now a 250+ billion dollar industry. Advertising is a substantial part of the income of mass media. Advertising creates jobs in the economy. Advertising has been the ingredient that has made many firms successful. Disallowing advertising would cause failure of many of those firms. Failure of firms hurts the economy (Taylor). On the contrary, successes of business enterprises have a positive impact on the overall economy thus creating more jobs. Advertising has become the prime source of marketplace information for consumers (Taylor). Many readers are grateful for advertising because it lets the vendor speak directly to the consumer about the product, without the editorial filtering evident in most reviews and resource articles (Hegener). Paid commercial advertising can be viewed as a gesture of faith in the readers ability to weigh the arguments provided and to make an informed decision. Many readers purchase magazines speci fically for the advertising they contain, and travel, hobby, computer and fashion magazines are only a few categories where advertising routinely makes up a large percentage of the overall content (Hegener). However, today’s advertising field is like a jungle, advertising media in any form are being bombarded with huge amount of advertisements. In order for businesses to attract a customers attention to their particular advertisement, the ads need to be eye-catching and perhaps make use of the psychological effects of color (Advertising). One main disadvantages of advertisement is that consumers may tend to be more familiar with a whole brand, as opposed to individual products (Advertising). Moreover, the process of advertising has made the consumer associate values with products that may not have a real connection to them - for instance, Nike has always

Retailing in the Digital Age :: M&M’s World at Leicester Square

Introduction To expand the customers’ shopping experience and satisfaction, the atmosphere while they are shopping was necessary. The atmospherics were first founded by Kotler (1973) as an essential instrument to hold the shopping environment to produce the emotional effect on the customer buying decision. There are further studied to classify these. However, most of them were about the physical environment but after the 21st century, concepts of an online store were applied. Multiple channels are a concept of this era, to be the survivor retailers have to adapt themselves as well. This report contains the findings and analyses, which include the atmospheric variables, online retail environment, online retail atmosphere and opportunities and challenge of e-retailing. Findings and Analyses Atmospherics in term of Kotler (1973) definition are an important marketing tool that effect directly to the customer behaviour. Putting it simply, this is about the sensory effect atmosphere including sight, sound, scent and touch. This is also a part of the product that could effect to the consumer behaviour. To attempt and hold the specific segment of the target could increase the atmosphere in the store an increase buyers’ rate consumption thereby causing the increase of purchase probability. According to Turley and Milliman (2000), the behaviour of consumer could influence by the environment. From the study, there could come up with five categories that effect to the consumers’ evaluation and lead the behaviour response consist of external variables, general interior variables, layout and design variables, point-of-purchase and decoration variables and human variables as can be seen in figure 1. Figure 1: Turley and Milliman’s retail atmospherics framework Nowadays, the retail industry transitioned from brick-and-mortar to click-and-mortar retailing. As a result of developing on the Internet that has increased the flexibility for retailers to operate an online store in addition from their physical store. Moreover, the online channel also offers the benefit in selling products to the online shopper that value another customer segment (Ofek et al, 2010). Otherwise, the consumers’ behaviour in the era was not relying on one channel. They use relevant of technologies to search for an information in different ways, such as, read reviews from other customers, visit the physical store before purchasing online, finding the best price of purchase (Aubrey and Judge, 2012). This could illustrate that the customers use multi-channel for their purchase decision. In the 21st century, customers tend to be the multi-channel shopper that effect in the retailing industry.

How UPS Delivers Objective Performance Appraisals Essay

Executive Summary: In the analysis below you will read about UPS and how they deliver objective performance appraisals. You will gain an understanding of how the implementation of PDAs has standardized their evaluation process. It will further explain why UPS is not a people-centered company, how they incorporate the critical incidents appraisal technique, the legally defensibility of their evaluation program, how they don’t cross the thin line between supervision and â€Å"snoopervision† and what they can do to improve their driver evaluation program. Background: For the United Parcel Service (UPS) determining if objectivity is accurately being used during a review is a difficult process but an important one. The implementation of personal digital assistants (PDAs) has helped ensure the use of objectivity by standardizing the evaluation process through software. During reviews supervisors conduct ride-alongs with their employees to ensure procedures and policies are being followed. Before the introduction of companywide checklists through the PDAs there was no way of knowing if every employee was receiving the same evaluation and being evaluated on the same scale. PDAs have given supervisors the ability to stay contacted to things such as e-mail while quickly identifying training needs and allowing access to training resources. UPS has seen the advantages of PDAs and will continue to put more in the field as they ensure objectivity and provide a solid structure for employee evaluations. Analysis: According to (Kreitner & Cassidy, 2008) on page 273 Jeffrey Pfeffer found a connection between people-centered practices, higher profits, and lower employee turnover. He also identified seven people-centered practices three of which directly relate to this case. The first practice is employee empowerment through decentralization and self-managed teams. Decentralization according to (Kreitner & Cassidy, 2008)on page 254 is â€Å"management’s sharing of decision-making authority with lower-level employees.† In this case UPS has decided that supervisors instead of upper  management such as human resources would conduct ride-alongs to evaluate how well their employees are performing and following procedures. The second practice is sharing of key information. With the implementation of PDAs supervisors are always connected to e-mail and other important resources. The PDAs have made the evaluation process more uniform throughout the company and give supervisors the ability to quickly transfer information when they get back to the office. The third practice is comprehensive training. Supervisors can use the PDAs in the field to walk employees through applied methods and identify training needs. Although three of the seven people-centered practices relate to this case according to Pfeffer the seven practices are an integrated package that should not be implemented piecemeal and for this reason he would not call UPS a people-centered company. According to (Kreitner & Cassidy, 2008) on page 280 performance appraisal is â€Å"evaluating job performance as a basis for personnel decisions.† Based on the information in the case UPS is using the critical incidents technique. The critical incidents technique mentioned in (Kreitner & Cassidy, 2008) on page 281 states, â€Å"Specific instances of inferior and superior performance are documented by the supervisor when they occur.† By conducting ride-alongs with the employees supervisors are in a perfect situation to fulfill the requirements of this technique. The PDAs with the checklists which are the same and used by everyone throughout the company ensure employees are being evaluated on the same procedures and policies and that supervisors are using the same evaluation scale when determining job performance. To avoid legal action when evaluating an employee’s performance according to (Kreitner & Cassidy, 2008) on page 280 employers need to base their appraisal systems on the following four criteria, job analysis, behavior oriented, specific written instructions, and reviewed results. UPS with the implementation of PDAs has clearly satisfied these requirements. Preloaded software has turned th e evaluation process into a standard procedure while identifying and outlining the specific tasks and skills required for an employee to be successful. A series of checklists describing in detail the employee’s duties give supervisors the ability to objectively rate individual performance no matter who is giving the evaluation or where it is taking place. During an evaluation if an employee is not following procedures supervisors have the ability to show them in the  field the proper way it needs to be done. After the evaluation the supervisor has everything needed to give direct feedback and suggestions to the employee so they have a clear understanding of how they are doing and how performance can be improved. Snoopervision is a management style involving spying and intrusive practices. With this definition in mind UPS does not cross the thin line between supervision and snoopervision. Ride-alongs by supervisors are common practice and the best indicator of an employee’s performance. The implementation of PDAs have simply given the employee a fair chance at receiving an honest evaluation based solely on how they preform by standardizing the evaluation process companywide. For most employees in the U.S. a growing concern of their employer looking over their shoulder and violating their right to privacy is becoming more and m ore evident as technology evolves. In the case of UPS this shouldn’t be a concern because the implementation of technology is not being used to spy or to implement intrusive practices but to properly train and keep employees safe while preforming their job. After reading the case I think the implementation of the PDAs have greatly improved the driver evaluation program. PDAs offer a companywide standardized evaluation process with easy access to information required to properly evaluate, train, and give feedback to employees. Moving forward a concentrated effort by upper management needs to be placed on making sure the employees are retaining and transferring information provided to them during the evaluation process to the job. They should also get feedback from their employees on how they viewed the evaluation program, if they gained the knowledge and skills intended, and if any improvements are being made. Implementing post-evaluation surveys and quizzes would serve as quick and easy indicators for superviso rs if employees are actually learning and understanding the information they are receiving through the evaluation program. Insights / Recommendations: Researching this case has given me a better understanding of how important the seven people-centered practices are to an organization and why only 12 percent of organizations are currently considered people-centered. It has opened my eyes to the performance appraisal process and how important it is for employers to ensure legal defensibility of their appraisals. Acquiring  knowledge and information from employees is the key to properly gaining an understanding of how well an evaluation process is working and if any changes need to be made. Moving forward UPS simply needs to continue implementing procedures and policies that ensure the use of objectivity during employee evaluations. Supervisors need to fully understand these procedures and policies and make sure they continue to evaluate based on the guidelines listed in the checklists. Assuring proper retention and transfer of knowledge to the job will be an ongoing process and should be evaluated by ride-alongs with the use of pos t training surveys and quizzes. For success to continue in the organization communication along with up-to-date resources are key and it will be the responsibility of upper management to make sure both have a strong presence within the organization. .

The Cathedral By Raymond Carver - 1294 Words

Most of us live our life without truly living. We follow the path handed down from generations of social conformity. We are taught to aspire to a marriage, house full of descendants, and stable job that supports the aforementioned. Besides the majority leading a constraining lifestyle, there are few who sincerely enjoy their lives and celebrate their individuality. The renowned psychologist Abraham Maslow discusses that people live a fulfilling life because of self-actualization in his study â€Å"Self-Actualization and Beyond† in 1967. He notes that with self-awareness, a person â€Å"comes to know what [their] destiny is, who [their] wife or husband will be, what [their] mission in life will be† (Maslow 440). In the cases of those who aren’t aware†¦show more content†¦The narrator chooses to hold himself back from achieving any progression towards self-actualization with making close-minded judgments in regards to his wife’s blind friend Robert, such as â€Å"Was [Roberts] wife a Negro† (Carver 301) and â€Å"But [Robert] didn’t use a cane and he didn’t wear dark glasses† (Carver 303). These are clear indications that the narrator has kept his mind closed to keep himself safe whilst choosing to hinder his progression to actualization by â€Å"being afraid.† The absence of interests in the narrator is another prevention of progression that Maslow advised against in his eighth behavior to self-actualization: â€Å"finding out who one is, what he is, what he likes, what he doesn’t like, what is good for him and what bad, where he is going and what his mission is – opening oneself up to himself [†¦] It means identifying defenses, and after defenses have been identified, it means finding the courage to give them up.† The narrator has yet to indulge in any activities, like a sport or hobby, to give full concentration to, to explore his likes and dislikes. His defenses were possibly taught through the â€Å"introjected voice of the Establishment, [†¦] or of tradition,† (Maslow 439) to live a quiet life with a stable job, a woman in his home, and basic necessities. The narrator’s environment enforced these social patterns to maintainShow MoreRelated`` Cathedral `` By Raymond Carver992 Words   |  4 Pages â€Å"Cathedral† is a short story that was written by Raymond Carver in 1981. Raymond Carver is most well known for his short stories and is even an writer credited with reviving the then dying form of literature. A part of a collection of short stories, â€Å"Cathedral† was the last to be published and was included in 1982’s Best American Short Stories. â€Å"Cathedral is different from the other works of Carver due to the humanistic realism that is given to his characters, which had not been seen before in hisRead MoreCathedral (by Raymond Carver)1131 Words   |  5 PagesCathedral: A Lesson for the Ages Raymond Carver s short story, Cathedral, portrays a story in which many in today s society can relate. We are introduced from the first sentence of the story to a man that seems to be perturbed and agitated. As readers, we are initially unsure to the reasoning s behind the man s discomfort. The man, who seems to be a direct portrayal of Raymond Carver himself, shows his ignorance by stereotyping a blind man by the name of Robert, who has come to stay withRead MoreThe Cathedral By Raymond Carver Essay937 Words   |  4 Pages â€Å"Cathedral† Born on May 25, 1938 in Clatskanie, Oregon, Raymond Carver was destined to be a writer. He was a son of a sawmill worker and grew up working hard majority of his life. He married year after he finished high school and had two children with his wife at the time. He raised and supported his children with normal working class jobs such as delivering, janitorial and gas station services. Carver discovered his interest in writing after taking a creative writing course in collegeRead More`` Cathedral `` By Raymond Carver1027 Words   |  5 Pagesfirst, I thought she was ridiculous, and I laughed at her. But later, I realized that she was suffering a hard disease and that was the reason she had lost her hair. I felt bad myself because at the end I was the ridiculous. In the story, â€Å"Cathedral† by Raymond Carver the narrator was thinking wrongly about Robert because Robert was a blind man. The narrator was accustomed to what we usually watch on TV about blind people. He thought that Robert was one of those who walked slowly accompanied by a dogRead MoreThe Cathedral By Raymond Carver978 Words   |  4 PagesIn â€Å"The Cathedral† by Raymond Carver, a man named Robert is coming to spend the night at the narrator’s house. Robert is a friend of the narrator’s wife who happens to be blind, which doesn’t sit well with the narrator. Robert and his wife have a ten year relationship which started with her working for him. Since then they’ve stayed in contact by sending audiotapes to each other. When Robert reaches the house, the narrator is a bit uncomfortable. The first reason being because the man is blind, andRead MoreThe Cathedral By Raymond Carver1202 Words   |  5 Pagesâ€Å"Cathedral† written by Raymond Carver is a short story that unfolds as a first-person narrative of the main character named Bub. The story beautifully depicts the process of an individual who transforms from a person with lack of knowledge a nd ignorant towards knowledgeable soul, due to an encounter with his wife’s blind friend Robert, to an individual that is enlightened. The cathedral, in this story, is a mere subject brought up at the end of this story which becomes the object of his enlightenmentRead MoreThe Cathedral by Raymond Carver1281 Words   |  5 PagesThe Cathedral by Raymond Carver is an exemplar of a literature with the use of realism in which a realistic, non-ideal, ordinary life of an individual is depicted to represent a wider meaning in life or the society. The anecdote is narrated through the narrators point-of-view about a blind man, Robert, who is a friend of his wife. A theme is presented using a foil, Robert, or a character whose traits are ideal and contrast with the protagonists to highlight some qualities in the central characterRead MoreThe Cathedral By Raymond Carver1758 Words   |  8 PagesIn Raymond Carver’s â€Å"The Cathedral†, the unnamed husband narrators th e tale of his wife’s old blind friend Robert coming to visit after not seeing each other for years. They had remained in contact through audiotapes, but the husband seems to not understand the significance of their relationship, showing distaste with the visit for the majority of the story, due to his uncomfortableness. In this story, the writer displays his tale and its morals; by using the narration of the husband; Carver showsRead MoreThe Cathedral By Raymond Carver1280 Words   |  6 Pages Raymond Carver’s short story â€Å"The Cathedral† is one that was published with a collection of other books in 1983. This particular short story is one that presents multiple views, including real life ethical and stereotypical situations correlating with the specific time this story was published in. Through these ideas and also the symbols created through the characters one receives a vital message. This message that the author is trying to convey is to look furt her past what one may see at yourRead MoreCathedral Raymond Carver Analysis1212 Words   |  5 PagesIn â€Å"Cathedral,† Carver’s use of visualization and climactic change of character emphasizes the theme that looking and seeing are two very different things. When Raymond Carver had his wife’s blind friend, Robert, join them for a few days, he should’ve been more understanding and empathetic with Robert’s blindness instead of just avoiding it or brushing it off as if it’s not there. Carver did very well in changing his ways and learning to accept and understand Robert. Carver also did a good job of